Jonathan was asked to let the end user investigate an entire solutions envelope, with the theory that it is healthy to source a consensus on what is interesting and attractive. This co-creation process let the user control a products electronic DNA. Click here to try online customisation tools from the 2011 project.

Placing power back into the consumers hands; "design through virtually making" is set to innovate commercial design styles, and which requires style in programming to develop healthy design DNA:

skype: jo.sheridan
Twitter - @Electronic_DNA
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